The Effect Of Sales Promotion On The Marketing Of Consumer Goods (a Case Study Of Nigeria Bottling Compny Plc Enugu)

ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion on sales and profit after campaign. The method used in collecting data were primary and secondary. Secondary data were collected  form journals magazines newspaper and text books. The analytical method was chi-square (x2) is reach significant testing…