Marketing Of Family Planning Services In Enugu Urban

ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The study also investigation the extent of  awareness created by parenthood federation Nigeria using mar…