The Impact Of Branding On The Marketing Of Soft Drinks. A Case Study Of Nigeria Bottling Company (nbc) Plc 9th Mile Corner Enugu.

ABSTRACT The growing need for need for more efficient ways of managing product brands in the face of a highly competitive market has become of major concern to marketing firms and organizations particularly Nigeria Bottling company. The had let to this study which is effective brand in management of NBC’c products is effectively managed. -To find out the success factors in the effective management of NBC products. -To determine whether effective brand management of NBC product has any impact of the sales and profitability of the product A review of related materials magazines, journals and te…