The Effect Of Sales Force Motivation On Productivity A Case Study Of Emenite Company Enugu

ABSTRACT The topic treated in this project is “the effects of sales force motivation on productivity.  A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered in the topic within this skeletal outfit.  It attempts to identity the various causes of low sales force productivity in Nigeria.    It also attempts to identify the various measures adopted by the company in motivating their sales force and to establish the relevance or otherwise of the measures.  The aim is to ensure that only mea…