The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods Case Study Of Anamco Ltd Enugu

INTRODUCTION 1.1BACKGROUND OF THE STUDYAccording to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing.  He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out and knock at someone’s door and sell.This revelation is apparently acceptable because a product cannot be produced at Enugu and is not available in place like Lagos where such product is highly needed.  This is t…