Effective Pricing Strategies For Marketing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State).

ABSTRACT  This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.  -To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. -To determine how prices of Royalux affect its demand, position and market shares.  -To find out how customers respond to different prices of different quality of products.  The scope of the study was limited to Enugu Metropolis. In sourcing for the required informtion, the researcher used both primary and se…