Marketing Of Banking And Financial Service (a Case Study Of Leadway Assurance Company Limited)

ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters. Chapter one contains a discussion of how the banks and financial services can be marketable. It went further to state problem to be studied and why this study was carried out, the scope and limitation of the study and finally the propositi…