The Effect Of Branding On Product Marketing – A Case Study Of Unilever Nigeria Plc.

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants.  Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by many. With the attainment of independence in 1960 came the clamour for another kind of independence economic independence. The third and fourth National development plan was for self sufficiency.  The country had to minimize importation so as to bec…