The Effect Of Sales Promotion On The Marketing Of Coca-cola Brand Of Soft Drinks In Enugu Urban

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments to supplement the information got through other sources. The hypothesis in this study were tested using chi-square (x2). On the finings, it was observed that: -Coca-coloa emerged as the leader among consumers in Enugu urban.  Taste and flavour appeared…