Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v)

ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more effort on their services. To solve the research problems of ETV based on the findings which is the inabili…