The Role Of Marketing Communication In Effective Of Malt Drinks In Aba Metropolis (a Case Study Of The Malt Bottled By Consolidated Breweries Aba)

ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt.  The researcher made on indepth study of the various marketing communication tools.  The study also considered the various media through which sales messages get to potential and prospective consumers, and the impact of there messages against the background of competitive product brands. To accomplish the purpose o…