Problem And Prospects Of Retail Marketing In Imt (a Case Study Of Nkutume)

ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore review the problem and prospect of retail marketing in IMT. The researcher main objective was to determine how effective the problem and prospect of retail marketing in Nkutume IMT effective the customers nee…