Impact Of Customers Complaint On Marketing Performance In The Service Industry

ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has been “treated right”. It may be astonishing to note that: the reason why large percentage of customers change suppliers may have less or nothing to do with the quality of the product or service. It was because…