Assessment Of New Product Development And Management In Nigeria: A Study Of Unliever Nigeria Plc

180 pages Chapters 5 ID: MKT0216

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Project Details

DepartmentMarketing
TypeProject
Pages180
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0216

Abstract

ABSTRACTIt is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market places begging for demand. When a product idea carries a weight of benefits to give to the market even the market will be anxious waiting for it to be launched. Besides proper research into developing a quality product, there is also the need for a wide range of managemen…

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