The Effect Of Test Marketing On Product Innovation (a Study Of Markson Chemical Indsutry)

75 pages Chapters 5 ID: MKT0220

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DepartmentMarketing
TypeProject
Pages75
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0220

Abstract

THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY)ABSTRACTThis research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations, aims at exchanging goods or services to make profit which is uses for its daily operations. As this topic …

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