Marketing Of Hotel Enugu Metropolis (a Case Study Of Mac – Davos Hotel Enugu)

MARKETING OF HOTEL ENUGU METROPOLIS(A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)ABSTRACTThis research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study.  we tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire.  From the study we found out that, the Mac Davos hotel ltd major advertising medium is magazines (travelers weekend and infinity).  they use some other ones like sign posts …