An Analysis Of The Importance Of Marketing Information System In New Product Development And Planning

  ABSTRACTIn the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably.  This research work made to understanding the extent at which information system have helped in  solving the problems  of customers more especially Berger paint plc customers . Hence it is found out that effectives marketing increase the satisfaction of customers need. Therefore firms in the industry should ensure that effective marketing information system is used for prope…