Sales Territorial Management In The Brewery Industry (a Study Of Guinness Nigeria Plc Aba Abia State)

75 pages Chapters 5 ID: MKT0254

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DepartmentMarketing
TypeProject
Pages75
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0254

Abstract

SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY(A STUDY OF GUINNESS NIGERIA PLC ABA ABIA STATE)ABSTRACT        The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out  as a result  of some of the following problems.Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In or…

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Pages75
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