Relevance Of Marketing Information System In The Achievement Of Organizational Objective ( A Case Study Of Nigeria Bottling Company)

RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE ( A CASE STUDY OF NIGERIA BOTTLING COMPANY)ABSTRACTRelevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of the organization from planning, organizing to decision making total of eight copies of the questionnaire given out for th…