The Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry (a Case Study Of Early And Chiky Fast Food In Owerri, Metropolis).

THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY(A Case Study of Early and Chiky Fast Food in Owerri, Metropolis).ABSTRACTThe research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the brand of fast food that is more available than the other and the customer demand for it. To suggest ways the companies should follow to make be…