The Effect Of Television Advertising On Consumer Choice Of Electronic Products In Owerri Metropolis (a Case Study Of Luckygold Star L.g)

THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G)ABSTRACTIf any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be achieved if the operations is effectively managed. The research work deals essentially with the examination of the importance and effect of television advertising on consumer’s choice of electronic product in Owerri metropolis with special reference to LuckyGold Star (LG) Nigeria Limited. The nature o…