The Impact Of Personal Selling In The Marketing Performance Product (a Case Study Of Universal Company Plc Rivers State).

THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of Universal Company Plc Rivers State).ABSTRACTIn our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing performance of industrial product in our locality must be buttressed by the use of impactive tools to increase sales. To this, the firms involved have to use the appropriate tool or means that will pay for the cost of using it. Hence, firms consider the use of personal …