The Impact Of New Product Development On The Survival And Growth Of A Firm (a Study Of Guninness Plc Aba, Abia State

80 pages Chapters 5 ID: MKT0273

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Project Details

DepartmentMarketing
TypeProject
Pages80
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0273

Abstract

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM(A STUDY OF GUNINNESS PLC ABA, ABIA STATEABSTRACT           This research work was under taken to elict data in the impact of new product development on the survival and growth of a firm using Guinness plc Aba, Abia state as a case study. The research work is aimed at providing insurers to the problems  facing the company like inadequate management of the company in the area of developing  new product, the strength in spreading  out  their product to b…

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Pages80
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