The Impact Of Marketing Research On The Marketing Of Soft Drink In Nigeria (a Case Study Of Seven-up Plc Aba, Abia State)

THE IMPACT OF MARKETING RESEARCH ON THE MARKETING OF SOFT DRINK IN NIGERIA(A Case Study of Seven-Up Plc Aba, Abia State)ABSTRACTThis work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem objectives of the study and some of these objectives were to determine whether marketing of the ascertain if research study is necessary for marketing of the soft drinks in 7up company etc. Also research questions statement of significant of the study scope …