The Impact Of Promotional Mix Marketing Of Airline Service In Nigeria ( A Case Study Of Arik Air)

THE IMPACT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA( A CASE STUDY OF ARIK AIR)ABSTRACTThis research work is centered on the Impact of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything" Hicks VValdron.  like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers believes, attitudes, images and behaviors. This study is set for find out promotional mix influence consumer's attitudes forwards the Airline products. In order to effectively carry out the research, Niger…