The Infulence Of Advertising And Personal Selling In The New Product Of Commercial Banks. (a Case Study Of Uba Plc Owerri Imo State)

82 pages Chapters 5 ID: MKT0278

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Project Details

DepartmentMarketing
TypeProject
Pages82
Chapters5
MethodologyAnova
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0278

Abstract

THE INFULENCE OF ADVERTISING AND PERSONAL SELLING IN THE NEW PRODUCT OF COMMERCIAL BANKS.(A CASE STUDY OF UBA PLC OWERRI IMO STATE)ABSTRACT In today’s highly competitive marketing environment marketers do not stop at developing a new product, pricing, pricing it attractively and making it readily available to the target customers, they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on new products of commercial banks in Owerri metropolis with specific interest on unite…

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