The Relevance Of Packaging In The Marketing Of Consumer Goods In Nigeria. (a Case Study Of Pz Industries Plc, Aba).

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA.(A Case Study of PZ Industries Plc, Aba).ABSTRACTThis research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research question, scope and limitation of the study. Chapter two came up with the literature review …