The Role Of Physical Distribution In Marketing Of Beer Product In Imo State (a Case Study Of Consolidated Breweries Plc Awomamma)

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE  (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA)ABSTRACTThe role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every essential and efficient distribution system so that goods produced get to the consumers.This work therefore examines the physical distribution with regards  in marketing of beer product and also takes a critical view of the subject on the whole p…