Effectiveness Of Public Relations Activities In Schools

95 pages Chapters 5 ID: MKT0293

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DepartmentMarketing
TypeProject
Pages95
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0293

Abstract

 CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY        Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.        Nwokoye (1984:212) defined public relations as the activities of co – operations, union, government or other organisations in buildin…

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