The Impact Of Relationship Marketing On Customers Satisfaction And Profitability. (a Case Study Of Mtn Nigeria , Aba)

44 pages Chapters 5 ID: MKT0300

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DepartmentMarketing
TypeProject
Pages44
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0300

Abstract

THE IMPACT OF RELATIONSHIP MARKETING  ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA)ABSTRACTThis research work review extensively the meaning of Relationship Marketing   on customer satisfaction and profitability by using Intercontinental  Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in telecomunication …

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Pages44
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