An Assessment Of Photographs And Cartoons As Communication Instruments

77 pages Chapters 5 ID: MKT0304

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Project Details

DepartmentMarketing
TypeProject
Pages77
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0304

Abstract

ABSTRACTPhotographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs in Nigerian Newspapers.  The population of this study in Enugu metropolis was about 123 but 119 readers participated in the study. The objectives of the study were: To ascertain if the use of photographs in Nigerian newspapers contribute to attracting attention of newspaper readers in Enugu Metropolis; To determine if news…

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Pages77
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