Audience Perception Of Female Model In Advertising Message With Reference To Lux Soap Television Advertisement

This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which female model can influence consumer to make buying decision? The Survey research design was adopted for the study, with the use of 16 item questionnaire distributed to 150 respondents in Warri metropolis. Data was …