Internal Marketing Practices And Employees Productivity In Public Institutions In Nigeria

CHAPTER ONE                                           1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve the corporate goal and objective. We therefore, argued that without the actualization of the personnel objectives a firm will not achieve its maximum …