The Influence Of Packaging As A Promotional Tool In The Detergent Industry

This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid studyThe researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to determine the possible solution to the above mentioned problems. To better understand the research topic, the researcher views the opinion and contributions of scholar and experts in various fields as regards the subject matter.Furthermore, questionnaire was us…