The Effect Of Pricing Policy On Sales In The Beverage Industry

65 pages Chapters 5 ID: MKT0364

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Project Details

DepartmentMarketing
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MKT0364

Abstract

The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales …

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