The Effects Of Physical Distribution On Sales Of Consumable Goods

CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and transformed organisations from their traditional view of physical distribution to the embrace of a more broadened concept of the subject. Organizations now see logistic (physical distribution) management as the only route to the achievement of organisation goals, pr…