The Impact Of Advertising On The Business Performance In Nigeria

Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has proven that advertising increases sales revenue of manufacturing companies. Advertising provides a platform for manufacturing companies to create awareness about their products or services and how consumers could make the best out of such products. This study …