Relationship Marketing In Mainstream Bank Plc Enugu An Evaluation

94 pages Chapters 5 ID: MKT0033

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Project Details

DepartmentMarketing
TypeProject
Pages94
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0033

Abstract

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU:  AN EVALUATIONABSTRACT        This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu.The objectives were:1.   To determine the impact of relationship marketing in banking industry.2.   To evaluate the level of relationship that exist between the bank with their customers.3.   To identify those problems that may hinder the success of relationship marketing in banking industry.Based on the objectives of the study, three hypoth…

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