Evaluation Of Customer Service And Relationship Marketing In The Banking Industry

72 pages Chapters 5 ID: MKT0034

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DepartmentMarketing
TypeProject
Pages72
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0034

Abstract

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU)ABSTRACT             This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives:      To find out whether the practice of customer relationship marketing by first bank Nigeria Ltd increases customers patronage of their services. &nbs…

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