Full material
₦ 5,000 $(29)
| Pages | 65 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 65 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0374 |
Abstract
This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectively, a total sample of seven firms were judgementally selected. This sample random sampling technique and the chi-square statistical tools was used for this study:-i) From the analysis of the data, it was deduced that the selected firms consider the applicati…
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Full material
₦ 5,000 $(29)
| Pages | 65 |
| Delivery | Instant, after payment |