Impact Of Tv Advertising On The Marketing Of Gsm Service

65 pages Chapters 5 ID: MKT0377

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Project Details

DepartmentMarketing
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MKT0377

Abstract

This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).The objective for which the study was carried out are to.Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising programmes on the performance of MTN GSM.The population of the study includes operators/customers, GSM dealers and management and relevant staff of the case organization Top man formular was used in determining the sample size of customer while census was us…

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