Distribution Channel Strategies For Bread

CHAPTER ONE INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided.In the view of Adirika, Ebue and Nnolin (2001) distribution is demand creation and satisfaction and both directly and indirectly brings down the total cost of marketing organization. Apart from producing the goods and services required by buyers, pricing and promoti…