Analysis Of Marketing Distribution Strategy Of Some Nigerian Companies

65 pages Chapters 5 ID: MKT0386

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DepartmentMarketing
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MKT0386

Abstract

The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study.Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel distribution objectives determine alternative strategies and determine the appropriate channel structure.Nestle Nigeria plc has the staff population of 500 which include the marketing department, accountancy department etc, but marketing department is used as the sample …

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