The Effect Of Prepaid Meter In A Service Industry

65 pages Chapters 4 ID: MKT0046

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DepartmentMarketing
TypeProject
Pages65
Chapters4
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0046

Abstract

(A CASE STUDY OF PHCH)ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was hoarding the meters and selling them to the highest bidders.  This development has continued to generate a lot of controversies till today.  Thos who were lucky to have procured their own are counting their gains. According to them, it was a good innovation by the PHCN. It is in the light of …

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