Full material
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| Pages | 81 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 81 |
| Chapters | 5 |
| Methodology | chi saqure |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0055 |
Abstract
.(A CASE STUDY OF PZ NIGERIA PLC ABA)ABSTRACTThe research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the detergent product. The researcher was able to address some problems such as problems or constrains encounters during the course of carrying out marketing communication by…
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Full material
₦ 5,000 $(29)
| Pages | 81 |
| Delivery | Instant, after payment |