An Analysis Of Consumer Brand Switching Behaviours In Soft Drink Market

103 pages Chapters 5 ID: MKT0059

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Project Details

DepartmentMarketing
TypeProject
Pages103
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0059

Abstract

(A CASE STUDY OF ENUGU METROPOLIS)ABSTRACTThis project work is based  on  “the  analysis  of  consumer  brand  switching  behaviours  in  soft  drink  market. “A case  study  of  Enugu  metropolis”  The  following  are  the  objectives  which  the  researcher set  to  accomplish  and  these  are:  i.   To  determine  the  impact  of  marketing  mix  on the  consumer  brand  switching&nbs…

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Pages103
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