The Influence Of Television Advertising On Consumers Choice Of Beverage

65 pages Chapters 5 ID: MKT0397

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Project Details

DepartmentMarketing
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MKT0397

Abstract

This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that television advertising enhances the response of potential buyers of NESTLE product. This it does by providing information, channelization of their product distribution. The research instrument of data collected utilized in this st…

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