Impact Of Public Relation On Marketing Of Banking Service

This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relation functions, yet the management is not happy because the bank does not have good image in the opinion of its customers. It was based on this that the research decided to embark on the present study, with the follow…