An Analysis Of The Role Of Parkaging In Modern Marketing

This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined, in chapter two research revealed books which centered on packaging, chapter three is about the three methodology of the research which shows the areas of the study, population and the sample as well as the methods of data collection and its analysis. In chapte…