An Evaluation Of Product Innovation As A Strategy For The Survival Of Manufacturing Firms In Nigeria

This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among other include good combination materials as the case may be and as it was recovered that it makes to help new product to look more attractive to the people made the product for. In the other hand, product innovation helps the firms to be competi…